Language: G (0 'F'); Mature content: G; Violence: G
BUYING ADVISORY: EL - ADVISABLE
AUDIENCE APPEAL: HIGH
This is a great nonfiction chapter book for elementary-age readers all about how Disney came to be one of the strongest brands in the world. The story begins with how Walt and Roy began the company and follows it all the way to the present day. There are illustrations and definitions of new words throughout, and big topics like stock prices and market value are even discussed on a level kids can understand. The book includes a timeline, source notes, and a bibliography at the end.
I really enjoyed this book--not only for the information but also for how it was presented. This is a great way to introduce young readers to larger economic concepts and do it in an interesting and fun way. I imagine this book will appeal to young Disney fans, and they'll end up getting a really great financial/business lesson out of it along with fun Disney facts.
Reviewer: TC
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